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Target Market Demographics

by Linda Alexander

Target market demographics vary from business to business and each company should define its own demographics. Start by looking at your top markets and do an in-depth analysis of each one. What do they have in common? The more you know about each one, the easier it will be to plan an effective brand strategy.

Not every group is your target; therefore, you want to study the specific characteristics of your customers and prospects, also known as target market demographics. Study their ages, educations, household incomes, occupations, TV watching habits, children's ages and interests, etc. What do they want or expect from your business? You must ask; don't assume anything about your target market demographics.

Pay Attention to Your Target Market Demographics

Don't waste your time and energy on those who might buy from you someday. Identify your best market and go after it. Later, as you become more successful, you can work on secondary markets.

Studying your competition can also help your define your target market. Are your competitors successful in the same areas? If so, why? You must know what works in your industry. Follow their ads. Which do they run repeatedly? How do these ads speak to your target market profile? By learning this, you'll be able to gain a greater market share.

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