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Effective Marketing

by Linda Alexander

Effective marketing is most expensive at the beginning of a new business, when nobody knows your name. Effective marketing takes time, effort, and money. When you remember this, it is easier to spend the budget you need in order to execute a successful guerrilla marketing strategy.

Marketing will work better than you think it will, and costs less, if you remember to use it for the right purpose--selling your products or services. Repetition is power; an effective campaign doesn't need to change very often or it won't be remembered by consumers. Also, market more to customers than prospects. This will save a lot of time and energy because it costs more to get a new customer than it does to get repeat business from an existing one.

In effective marketing, smaller is often better. Short commercials cost less so you can run more of them, repeating your message more frequently. The fewer words you have on your each page of website, the more readable it becomes. Spreading the word a little bit through a lot of different venues is better than using one channel extensively.

Effective Marketing Is an Investment

Marketing is an investment. Business owners who don't know much (or anything) about marketing often fear the marketing budget. Because marketing takes time, you usually won't see immediate results. Be patient. With consistency and frequency, your message will gradually be absorbed by your market and you'll reap returns on your investment.

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