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Target Market Profile

by Linda Alexander

A target market profile includes the market demographics of the people you are trying to reach. Targeting allows you to break down these groups so you can better understand how to reach them and what to say in your message. A target market profile will include information such as geography, marital status, age, education, homeowner or renter status, values, recreational interests, and technology they use.

The more details you know about your customer, the easier it will be to plan your marketing strategy. The target market profile will allow you to reach and influence these groups of people without wasting resources. By pinpointing them with accuracy, you will have better results while spending less money.

Ingredients in a Target Market Profile

When defining your target market, try to establish the location, size, and climate of the place where they live. Gender, income, family size, and occupation are helpful also. For some products or services, it is helpful for marketers to know the personality, lifestyle, behaviors of prospects, and the types of benefits they seek in products they purchase. Where they shop is also useful too. You might not not need all these details, but the more you know about them, the easier it will be for you to reach them.

Pay attention to your prospects' needs as this is critical to your marketing success. Learn what it is they want--to save time or money, to improve confidence, or to improve their personal relationships, for example. This is where your products or services come in. You will be filling that need with your service by solving their problem, so you must know what it is in order to plan your overall marketing strategy.

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