Articles

guerilla marketing Guerilla Marketing Tactics Guerilla Marketing Strategy Experiential Marketing Ambush Marketing Human Billboards Poster Sniping PR Stunts Business-to-business Marketing Build Brand Loyalty Brand Loyalty Measurement What Is Guerilla Marketing? Alternative Media Product Sampling Guerilla Advertising Sponsorship Marketing Experiential Branding Mobile Marketing Campaigns Event Sponsorship Programs Word Of Mouth Advertising Brand Influence Below The Line Advertising Experiential Sports Marketing Hip Hop Street Team Network Street Team Guerilla Marketing Consultants Peer-to-Peer Marketing Brand Building Corporate Identity Brand Building Buzz Campaigns Market Demographics Measure Market Reach Target Market Advertising Target Market Demographics Brand Identity Unconventional Promotions Effective Marketing Branding Consultants Sales Promotion Planning Market Research Design Product Line Repositioning Effective Brand Strategy Brand Positioning Target Market Profile Target Market Research Street Teams Sales And Marketing Technique Sponsorship Activation On-site Activation Guerilla Marketing Info More Resources About Guerilla Marketing

guerilla marketing

Guerilla Marketing Info

by Linda Alexander

Guerilla marketing info is all around you, from small business promotions to large-scale advertising campaigns. It's fairly easy to come up with some ideas for marketing on a shoestring budget. Here are some ideas to get you started.

Hold a joint venture with another business by displaying each other's products or literature. A good combination would be a web designer and a writer, or a custom tailored suit and a dry cleaner. You could also hold a niche appreciation day for people who give to the community on a regular basis, such as "Senior (over age 55) Appreciation Day" or "Firefighters Appreciation Day" and offer discounts to that niche market. You could also have a float in the local parade or host an award; this will associate your brand with a good cause in people's minds. Event sponsorship is a similar idea that will get your name out and generate word of mouth advertising.

Sources for Guerilla Marketing Info

The father of guerilla marketing info, Jay Conrad Levinson, has written 16 books on the subject. Start at your local library and do some research by reading his books. There is also plenty of guerilla marketing info on the Web, which, by the way, is one of the primary marketing methods used by guerillas.

Hosting a free seminar is another tactic used by guerilla marketers. Don't make it a sales presentation; rather, give good value and useful information to your audience. By making it worth their while, they will see you as an expert in your field and the next time they need your services, they will think of you first. You won't have to work hard to sell to them if you provide real value at your free seminar.

Get all Guerilla Marketing articles via