Friday, November 21st, 2008
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1000 Trade Show Giveaways

Featured Article

Promotional Tote Bags

by Jessica Duquette

Have you ever tried to walk around an exhibit floor, picking up brochures and promotional items without a bag to carry it all in? It's impossible, right? On the flip side, if you're a marketer and you've seen your prospects walk around the exhibit floor carrying your competitor's canvas totes, you're already losing valuable business.

A Long-Lasting Giveaway

Promotional tote bags are a great way to brand your company and stand out among all the other exhibitors at the show. Each attendee will require a bag to carry around all their literature and toys. So why not carry around a promotional tote bag with your company name and logo?

Much like trade show shirts, imprinted tote bags continue to market your company brand long after the exhibit hall has closed. Think of how many people carry custom tote bags to the beach or the park. Each time someone decides to carry your tote bag in public your company awareness increases. In turn, your marketing dollars are more wisely spent.

Spend Your Budget Wisely

Trade show participation is not cheap. You need to purchase giveaways in order to keep up with your competitors. Don't spend additional money on items that no one wants, or things that will be tossed in the trash at the end of the show. Long lasting custom tote bags are attention getters, and effective ways to spend your marketing budget.


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