Thursday, December 4th, 2008
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Trade Show Booths -New And Refurbished

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Convention Displays

by Jessica Duquette

Convention displays play an integral part in customer first impressions. Organizations spend hundreds of thousands of dollars each year on trade show exhibit costs. This is to ensure the company name becomes synonymous with an industry and product offering.

The Price of Event Marketing

Though most organizations participate in event marketing on some level, few companies can afford to spend $100,000 on a new trade show exhibit. Instead, companies attend these events on a smaller, but still effective level. This allows them to reach a target audience without committing a significant amount of money.

Table top convention displays are an ideal way of reaching a target audience without spending an exorbitant amount of money. In lieu of custom displays, a table top booth might entail a few eye-level graphics or foldable panels. This solution is extremely mobile and cost effective.

Used Convention Displays

Another way of cutting costs on convention displays is to purchase a refurbished exhibit. With ongoing mergers and acquisitions, there are always plenty of custom and modular exhibits for sale and rent. By taking existing components and reworking the design, the end result can be customized and affordable.


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