Survey Services

Written by Linda Alexander

Market research companies offer a whole host of different survey services to help you with your online surveys. Some companies will custom design surveys for you, while others let you do it all yourself. The questions can be designed in any format you want, such as yes/no, multiple choice, or text boxes for open responses. If you need to distinguish between degrees of satisfaction, they can put together scaled responses such as strongly agree, agree, disagree, and so on.


Types of Survey Services

Most survey services will not only collect the data for you, but will also analyze it. Of course, with online surveys, this is done automatically with real time results. Online surveys can be completed and results revealed much faster than with traditional pencil and paper questionnaires.

Some online research services offer you different features for a set price. Others offer you a subscription, where you can access all of the features available anytime during your subscription period. You can have an unlimited number of surveys, with unlimited questions and administrators during that time, without paying extra for longer surveys or certain features.

Another exciting feature that some survey services offer is mobile surveys. With this, users can create surveys with their membership and administer them on mobile devices such as PDAs and cellular phones. This allows respondents even easier access to the surveys than with email or the Web.


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