Cheap Custom Pens

Cheap custom pens are the Yankees of business promotional items. Why do I write that? Whether or not you like the New York Yankees, you have to admit that they're good almost every year and they will never go away. The New York Yankees are one of the original professional baseball teams just like cheap custom pens are one of the original business promotional gifts pumped out by corporations.

There is value in being original. There is also risk. I worked with a company that used to give away flashing super balls to their clients. Super balls are those rubber balls that incessantly bounce everywhere and don't stop bouncing unless you grab them. After running a survey, we found that our clients actually found these promotional gifts "pointless and annoying." We spent thousands of dollars putting our company logo on a gift our clients hated.

Cheap Is Better

That was a strong lesson in promotion. Our clientele was an older demographic approaching retirement age. Their kids were grown up for the most part, so these super balls offered little to no value to our clients other than being a novelty item. Consequently, we went back to the age old, proven promotional item--the cheap, custom, business logo pen.

First and foremost, make sure the pens work. You don't have to spend a ton of money on nice business logo pens. People who like to use nice pens will most likely have their own fancy pens and these pens probably won't have a business logo on them. It's not necessary to compete with Mont Blanc. You want pens that are cheap and functional, pens that clearly display your company's name, logo, and/or message.