Wednesday, November 19th, 2008
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CD Inserts

by Charles Peacock

When putting together a CD package (whether it's a music CD or a computer CD-ROM), you should always put some thought into how you design your jewel case. If you are planning on selling the CD on a store shelf, it's important to design the jewel case in such a way that it will attract purchases based on the design itself. If you're selling the CD online, giving it out for free or packaging it in a box, the design of your jewel case is still important, but not quite as crucial.

CD Insert Layouts

The CD insert is the most important part of any CD package aside from the disc itself. The insert gives the opportunity to include pertinent information, instructions, credits or even artwork. It enhances the perceived value of the package as a whole, and can make the difference between a satisfied customer and one who feels like they didn't get their money's worth.

There are several different approaches to CD insert design. The most basic approach is to include a simple one-page insert. Single page inserts are appropriate for discount or free CDs, or software CDs that come along with a manual or some other type of packaging. If you are producing a full-length music CD, a single page insert probably isn't appropriate.

The CD booklet is a popular choice for music CDs, and it can also work well for CD-ROMs. Utilizing the insert for a software instruction booklet can actually save you from having to publish a larger manual that would also be included in the box. This allows you to keep the size of your overall package down, and it also makes it easier for the user to find the manual when they need it.


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