Predictive Dialer Software

Telemarketing campaigns have long been successful at generating sales: did you know that by the end of the 20th century, 150 billion dollars in goods and services had been sold over the phone? Worldwide, the figure is even more astounding, with 750 billion dollars' worth sold. By reaching potential customers over the phone, businesses can keep them updated on special offers and new products far more easily and inexpensively than with print, radio, or television advertising.

However, there are some pitfalls to telemarketing for most businesses: their salespeople can spend more time waiting for calls to go through and sifting through fax numbers and answering machines than actually talking to potential customers. This is where predictive dialer software can come in handy. This type of software automatically places calls from a database, and when they reach a live person, transfers the call to an available agent.

A 2002 study shows that predictive dialer software can increase the time a salesperson spends speaking to prospects from 20 minutes per hour to nearly 50. This more than doubles their ability to present products and services to customers. Plus, predictive dialers can show all the data involved in each call: the person called, their contact information and time zone (no calling at three in the morning), how any previous calls ended, and how many times said person has been contacted.

Predict Increased Telemarketing Sales

Another great feature of many predictive dialer software systems is their ability to maintain a "no-call" list. After all, the focus of any dynamite direct marketing campaign is to reach a receptive audience--not dead ends. By connecting callers to "live" leads and maintaining a detailed database of call histories, predictive dialer software can enhance the productivity of any telemarketing game plan.