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Call Center Testing

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Call Center Training

by Andrew Kozlov

How should you train your call center employees? To begin with, recognize that most telemarketing representatives don't have a tremendous amount of experience in the business world. Therefore, it behooves you to train them not just in how to handle customers but also in how to think about the technical specifics of your products. Informed sales representatives feel more comfortable with customers, and that comfort instills confidence in the callers.

In addition, you might want to incorporate a module on how to handle the psychological pressures of call center work. For instance, one common complaint among call center employees is that the aggressive behavior of certain callers can hurt. A psychological training module can teach your employees how to cope with customer harassment.

Ways to Train Your Call Center Staff

Another aspect of training you should consider is voice tone and timber management. Believe it or not, psychology studies have demonstrated that the rhythmic cadence of a person's speech can have a dramatic impact on what a listener perceives that person to be saying. In other words, if your employees learn to speak articulately and slowly, callers will listen to them more closely.

In terms of galvanizing call related sales, you can teach representatives the fundamentals of closing. For instance, you can train them how to cross-sell and up-sell. You can also introduce the vocabulary of successful sales. Finally, you can start up a mentorship program at your call center, in which representatives with more experience train new employees.


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