Sales Representatives

CRM representatives often need a significant amount of training before they're able to turn over customer leads. Even if you've hired telesales agents who have a naturally articulate style, you may still need to put them through training modules. You may also want to upgrade your telephone stations, headsets, and workstations so that they meet or exceed high standards for ergonomic health.

What are some good suggestions for improving the acumen of sales representatives? First, you should teach them to be tenacious. Especially if you're doing direct dial marketing, most customers will at least put up a show of resistance. The savvy salesman knows the difference between a solid "no" and a "no" that translates roughly as "I'm interested but not yet convinced."

Training Your Sales Representatives

A good tool to bridge the communication gap is your voice cadence. Indeed, the rhythm and pace of your speech can impact potential customers tremendously. Sonorous male voices command authority, and soft, lilting female voices connote nurturing. However, you don't need to have a beautiful speaking voice in order to engage customers on this level.

Finally, you should train your representatives in the vernacular of sales. Even though old maxims like "always be closing" may sound cheesy to your hip, modern representatives, these ideas really do work. Develop your sales representatives' capacities thoroughly before sending them to the front lines. Especially in the business of customer phone sales, preparation is the key to success.