Friday, November 21st, 2008
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Call Center Testing

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Contact Center Solutions

by Andrew Kozlov

Call contact centers are magnets for disaffected and frustrated callers. Unfortunately, the telephone often becomes an instrument of cruelty in the hands of these callers. Those on the receiving end--your customer service representatives--often have to metabolize the angry emotions of clients. Ultimately, the chronic intake of such "emotional exhaust" can wear on your representatives.

Given that your company needs to expiate the frustrations of your clients somehow, how can you relieve some of the emotional burden from your representatives? One way is to give them strict guidelines for how to handle problem customers. For instance, give them permission to hang up on really angry callers or to transfer them up the chain of command.

Solutions for Tough Call Center Issues

While this strategy may be risky in the sense that, if the frustrated caller gets intentionally disconnected, he or she may make an even bigger fuss; in long run, it's worth it to have emotionally healthier representatives. That being said, there are other, less radical mechanisms for managing problem callers. For one, you can simply cave into their requests.

Another strategy is to hire a few (very well paid) people with extremely thick emotional skin. Any time a problem caller gets through to your phone bank, operators know to siphon the call to your special call center task force. These people will then listen to angry callers all day. While this may sound like a terrible job to some, there are people who can manage such situations without getting emotionally invested at all.


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