Tuesday, December 2nd, 2008
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New York Stock Market

by Erin Jones

Millions and millions of stock shares change hands every day thanks to the New York Stock Exchange (NYSE). Investors from all over the world can buy and sell shares through the NYSE, which is the most popular of all the stock exchanges. While investing your money is a serious concept, investing in stocks can be fun and exciting at the same time.

Investing in the New York Stock Market

When you invest in stocks, you are actually taking ownership of those particular companies. As a shareholder, you have a vested interest in how the company performs and manages its business. Investing in companies that you are interested in or are familiar with can be an interesting and exciting process, but individuals have to be careful not to get too attached.

Problems arise when investors become emotionally attached to stocks. Becoming too involved in the emotional aspect of investing can prevent you from making prudent decisions. When you fall in love with a stock, it can be hard to convince yourself to sell it. Just ask any of the technology investors who held onto stocks during the bubble burst of 2000. During that time, technology investors who made 500 percent returns on their investments continued to hold stocks until those gains had turned into significant losses.

You'll want to make sure to place limits for your investments. As a general rule of thumb, you should consider selling a stock when it decreases 20 percent or when it increases by 50 percent. If you've made significant gains, you have to force yourself to sell! Unfortunately, this is easier said than done. That's why it's worthwhile to work with a financial advisor who can enforce a sell discipline. Paying an advisor for advice will pay in spades if he or she encourages taking gains. After all, you can't go broke taking profits!


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