Banner Advertising Campaigns Online

When looking for advice or a company to conduct a banner advertising campaign online, be sure to compare at least several services, both for what they can offer you and what they charge. Also, a red flag should go up if the promoter's own site is full of typos and grammatical errors. These are particularly troubling when the mistakes are in the first couple of paragraphs, and they're stating that appearance is everything, or words to that effect. Don't allow such a site to edit your text.

Persons for whom English is a second language often own advertising campaign sites. Such people are often technically proficient, but don't grasp the nuances of a language that isn't native to them. Not knowing basic grammar or spelling, of course, is worse than not grasping nuances. This doesn't mean any site has to be academically acceptable (depending on its audience). Spoken English often gets the advertising point across far better than lofty writing. And an effective campaign should be speaking to customers as though they were friends across the table from you.

In addition to dynamic banners, you want a search engine optimization company that doesn't submit spelling errors to the search engines. That is, unless they're so common in English that you want to risk using them anyway to pull in visitors. But that's a deliberate decision, not a mistake. A canon and a cannon are not the same item, after all, and visitors will write you indignant e-mails about it.

Tips for Effective Campaigns

For the Spanish-speaking, for example, the same rules apply. The site needs to be written in excellent--though not stilted--Spanish, if you're trying to attract the Hispanic market. If, on the other hand, you're deliberately going for the vernacular, that has to be correct also. A site that improperly translates idioms will be laughed at, not embraced. Have an educated native speaker review the material. They'll also tell you if certain words mean different things in Guatemala than they do in Argentina or Mexico or Spain.