Promotional Advertising

Advertising isn't just your everyday TV commercial anymore. It's diversified, big-time. Together with marketing and public relations, advertising has gone ballistic and there's no end to the ubiquity of company logos that bask in our popular culture. Some companies are so adept at branding that we've come to use their brand names as nouns, like Hoover and Xerox.

Marketing Strategies Make Use of Free Giveaways

Promotions are part of the new curriculum, along with guerrilla marketing on the street, product placement in movies, and relationship marketing services. And the way companies have begun using promotional advertising is downright crafty. Take the car dealership, which hands out "Soft-Feel" pens imprinted with the luxury car's logo, in order to embed the idea into prospective buyers' minds that a luxury car is a soft ride.

There are even ways to mobilize and energize employees through promotions. For any program or campaign your company might be throwing, a promotional giveaway could do the trick. One large company gave out stylish apparel for Secretaries' Week with the company logo stitched artfully into the fabric. They made sure to accommodate their gifts for both male and female secretaries.

Another campaign for employees used in the past revolved around a "clean grounds" program to keep company headquarters clean and litter-free. Cleanup team leaders were given cowboy hats and fake badges to liven up the affair and make it fun. These are just a few examples. People are only limited by their own creativity--and their budget, too, of course.