Tuesday, December 2nd, 2008
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Life Insurance Lead Lists

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Life Insurance Lead Lists

by Kathleen Gagne

There are a lot of potential customers out there who want and need life insurance. The trick is to find them and then to establish a pipeline that can sustain your sales even during slow seasons. One great way to accomplish that is to find an online leads generator that can supply you with any number of leads you desire.

Life insurance lead lists can change the way you do business and significantly improve your sales-to-calls ratio. You probably already know that it can take anywhere from 10-30 calls to get one lead. You don't have that kind of time, but a leads generator has a staff of professionally trained insurance telemarketers who do. With your input into the script they use, they will be getting you the exact customers you want.

Life Insurance Lead Lists

You can usually purchase lead lists with the number of names you can manage. These potential customers will have been pre-screened, and, if the company is a good one, the callers have already mentioned your name to the contact several times. Typically, they will also have used a soft-sell and attempted to establish a relationship with the contact. This relationship is then passed on to you.

You want to use a leads generator that guarantees fresh names on the lists you buy. Names that are more than 48 hours old may produce a lower sell ratio. You will want to buy lists you can comfortably work within two or three days. Another key issue is whether you purchase exclusive lists or multiple-sale lists. The latter are sold to a limited number of insurance agents, and they may be purchased at discounted rates for you to use on a first-come, first-served basis.


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