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Generating Insurance Leads

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Generating Insurance Leads

by Kathleen Gagne

If you've ever tried to generate your own insurance leads, you know it's not an easy task. Statistics indicate that it takes anywhere from 10-30 cold calls to garner a single viable prospect. That means a huge investment in your time with a potentially small return.

There are other options available to you today. With the advent of the Internet, you can now find companies who are dedicated to generating insurance leads for agents just like you. They hire a staff of qualified telemarketers, provide them with training about insurance, and give them a script customized to your product lines. The telemarketers will then use soft sell and relationship-building techniques to create a positive rapport with the prospective client.

Generating Insurance Leads Online

Once you get your Internet insurance leads, you will have your choice of exclusive or non-exclusive rights to call the prospects. If you purchase only the number of leads you can work in two or three days, you will be calling on fresh leads. In addition, you will already have the answers to several pertinent questions before you call the prospect.

Some online leads generators will allow you to purchase as few or as many leads as you want each time. You can also request a specific number of leads to be sent to you at regular intervals, and you will often have the option of paying online. What could be simpler? It's convenient, inexpensive, and reliable to use an online leads generator, and you can experience an increase in sales with the steady pipeline in place.


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