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Direct Marketing Association

by Amy Hall

The Direct Marketing Association (DMA) is the largest trade association for businesses interested in direct, database, and interactive global marketing. There are 4700 member companies from the United States and 53 other foreign countries on six continents! Members include catalog companies, teleservice firms, direct mailers, and Internet marketers.

The Direct Marketing Association has been representing direct marketing companies since 1917. The DMA has help many direct mail marketing, direct email marketing, and telemarketing companies achieve bottom-line success. They do this by continuing to do industry research, offering professional development and training, and holding conferences and seminars on a regular basis.

The Direct Marketing Association Helps Point the Way

The mission of the DMA has always been to encourage growth and sales of member companies while adhering to the highest ethical standards. This association shapes the way that organizations apply direct and interactive marketing methods to all marketing, sales, and customer service activity. The DMA has been the leader and guiding force behind many of the direct marketing companies worldwide.

If you are a direct marketing company, and would like to learn more about becoming a member of the DMA, you can log onto their website at www.membership@the-dma.org. You will find all sorts of helpful information when you log onto this website, in addition to info about becoming a member. Or you can also click on the link on this page which will take you directly to our recommended site about direct marketing.

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