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The Direct Marketing Association

by Amy Hall

The Direct Marketing Association (DMA) is the largest trade association for businesses interested in direct, database, and interactive global marketing. There are approximately 4700 member companies from the United States and 53 other foreign countries spanning six continents! Members of this association include catalog companies, teleservice firms, direct mailers, and Internet marketers.

The Direct Marketing Association has been representing direct marketing companies since it was founded in 1917. The Direct Marketing Association has assisted many direct mail marketing, direct email marketing, and telemarketing companies achieve higher sales and broader customer bases. They carry this out by continuing to do industry research, offering professional development and training, and holding conferences and seminars on a regular basis.

The Direct Marketing Association Helps Businesses Succeed

The mission of the DMA has always been and will always be to encourage growth and sales of member companies while adhering to the highest ethical standards. This association directs the fashion that organizations apply direct and interactive marketing methods to all marketing, sales, and customer service activity. The DMA continues to be the leader and guiding force behind many of the direct marketing companies worldwide.

If you are a new business or a business that has been around for many years, and you are interested in becoming a member of the DMA, you can log onto their website at www.membership@the-dma.org. You will discover all kinds of useful information when you log onto this website, in addition to info about becoming a member. You can also click on the link on this page which will take you directly to our recommended site about direct marketing.

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