Book Printing

Written by Christopher Ransom
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As we take a look at the world of book printing, it's worth considering that more books and magazines are printed today than at any time in history. For authors and organizations looking to see their own books in print, there are more options than ever before. Just like books themselves, book printers and publishers come in all shapes and sizes, with varying costs and benefits. Among the many factors to consider when seeking a book printer, you will want to take a look at the variety and quality of services offered in order to determine the publishing method that's right for you.

Here you will find a wealth of information on book printing. I'll cover the difference between a book publisher, book copier, book manufacturer and book printer. I will also look into the various elements that will determine the print run for your book, including the design, quantity, quality, format, pricing, marketing, and distribution methods. Careful consideration of these options will help you get the most value for your dollars and efforts throughout the life of your book.

What Is Book Printing All about?

At the most basic level, it's important to understand just what exactly is implied with "book printing." Book printing is obviously just that, a method for getting your book into print. But many book printers also provide the same services as traditional publishing houses. Traditional publishing generally refers to the entire life cycle of a book, including the development, creative design, printing, manufacturing, distribution and marketing deemed appropriate for a given title. Printing your own book may include one or all of these things, but the big difference is that you are the publisher--the decision-maker. As the publisher of your own title, you control each step in the life of your book.

Book printing as discussed it here, then, is an alternative to traditional publishing houses. Many traditional publishing houses are owned by large media conglomerates and are therefore governed by the potential bottom line financial rewards of your book. Obviously, being published by one of these firms has its benefits--prestige, experience, and market reach. But then again, when you submit your book to one of these firms you are going up against literally thousands of other books and authors, and the odds are often staggeringly against you. Even if your book is chosen for publication, the time from acceptance to seeing your book in print may be months or even years. And the many decisions made along the way are largely out of your control.

For many authors and organizations seeking a niche reading audience, or a just quicker time to market, printing your own book and the ability to put your book in the hands of your desired audience is well worth the cost of doing it yourself. In fact, many self-published titles have gone on to find huge popularity and eventual acceptance by the big boys. "The Celestine Prophecy" by James Redfield is perhaps the most famous example. Think of book printing as a grass roots method-publishing done your way, today!

What You Need to Know about Book Printing

Now, before you run out and spend your hard earned dollars on the first book printer promising you bestseller status, you may want to ask yourself the following questions. Is my book truly complete? That is, is it the best book I am capable of producing on this subject? Has it been spell-checked and proof-read for grammar, or will you need professional services to complete the book before it goes out to the world? What is your vision for the book? Do you have a specific look and feel in mind, or do you need additional creative services? How many copies do you need to print? Do you need 5,000 copies by next week, or should you consider a small initial run with the option to "print on demand" thereafter? And who is your target audience? Choosing the right book printing method and partner may depend as much on your desired reader as your desired product. And lastly, what is your budget? Are you constrained by price, or are you willing to spend a little more to ensure you get the most long-term value out of printing your own book?

As with any service offered today, there are so many options for printing your own book that taking the first steps may seem overwhelming. In the following pages, you will find all of the information to make the best choices for your book. After all, you've invested a great deal of passion and hard work in writing your book. Investing a little more time to understand the ins and outs of printing your own book can make the difference between success and disappointment.


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