Mens Health Magazine

Written by Jeremy Horelick
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Much like Maxim Magazine, Mens Health Magazine knows exactly whom it is targeting with its articles, pictures, and quizzes. Its philosophy is evident throughout its pages: a full, satisfying life requires that a man be the master of his many domains, from his workplace to his bedroom. This ethos underlies everything that runs in Mens Health, including the advertisements.

Mens Health is published by Rodale books, which also puts out separate volumes on living the good life. Their titles are numerous, but one of the best-known is a complete guide to sex--a book Rodale used to sell along with its subscriptions to Mens Health. With that in mind, it's hardly surprising that sex is one of the publisher's focal points, even though the magazine routinely depicts active male rolemodels standing in streams, bikes slung over their shoulders, or scaling mountaintops with the deftness of a world-class athlete.

But There's More to Mens Health Magazine

Aside from the emphasis on sex, the magazine also spotlights healthful eating, stress-busting, grooming products, and, most of all, working out. Each issue boasts at least one "gut-busting" regimen or some exercise designed to "blow up" your pectorals. Occasionally, the magazine makes forays into one-off topics that seem to have little relation to living "the good life," but closer inspection almost always yields some link.

An article on maximum security prisons might appear to be about the penitentiary system, but turns out to deal directly with mental health. The best articles in Mens Health Magazine always seem to do this--tie tangential stories directly into issues that men care about. By making these stories relevant for men of all ages, the magazine is able to keep men coming back, whether it's by buying issues piece-meal on the newsstand or plunking down a few bucks for a cheap magazine subscription.

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