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Photographic Collections

Written by Jessica Duquette
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Photographic collections are an invaluable resource in the construction of advertising campaigns. Random advertisements while occasionally effective can not compare to an ongoing series with the same message. Past successes include Chick-fil-a's cow vs. chicken ads or the National Dairy Association's 'Got Milk' campaign.

Recognition Through Photographic Collections

Repetitive messaging helps solidify recognition in consumers. If you are looking to persuade people to purchase a cruise vacation you'll want to invest in images that depict relaxation, fun, beaches and entertainment. Before you spend $50 on one image, keep in mind that you'll need at least a dozen more to adequately capture all the appealing aspects of cruise.

Photographic collections can help you achieve this goal. Rather than spending money on an image of the ocean, purchase a library of related photographs. A vacation-specific CD may include dozens of images including snorkeling, swimming, dancing and boating.

Royalty Free

This investment will prove far more practical and effective than purchasing individual pictures. Check to be sure the images on the CD are all royalty-free. You don't want to be hit with unforeseen charges after your initial purchase.


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Your article peferctly shows what I needed to know, thanks!