Professional Photography

Written by Serena Berger
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Professional photography is an area in which the work of a trained artist will far exceed the work of even the most skilled amateur. From the caliber of equipment used to knowledge of the nuances of lighting, texture, and composition, a professional photographer has the ability and advantages to capture high-quality, dramatic images. These can play a part in your personal or professional life in many ways.

Professional Photography for Family Portraits

Many families use professional portrait artists to get high quality photographs. Parents love to have pictures of their children, and often schedule annual sittings in order to have current pictures to keep for themselves and to give to proud grandparents and other family members as gifts. Professional portrait photographers can also take lovely family pictures, suitable to enlarge, frame, and hang in a place of honor in your home.

Professional photography for personal use goes beyond classic portraits. Another popular use of professional photographers is weddings, where both posed and candid shots can be taken, and the right photographer will meet with you and get a sense of how you want your special day photographed. Similarly, many couples will choose to bring in a professional to take engagement photographs, which can be published in local newspapers as well as given to family members and kept for themselves.

Advertising Photography

Professional photography is an essential part of print advertising. Photographers skilled in product photography can take anything from jewelry to a culinary dish to a popular electronic item and create a setting with props, background, and lighting in which to photograph the product and show it to its best advantage. Local professional photographers will also be familiar with specific publications in your area and be able to suggest and take photographs which will most effectively catch the attention of the readers of those magazines or papers.

Fashion and model photography are two related realms in which professional photography is also very important. Experience in editorial work for print layouts in fashion, make-up and hair will give a photographer knowledge of the conventions of fashion photography, but a creative and daring eye makes all the difference in getting the best possible work done. In these fields a photographer will often be working with a designer or stylist who shares the vision for the layout, but the final appearance of the work rests in the hands of the photographer, so clearly it is imperative to get the best.

Professional Photography in Annual Reports and Brochures

Other forms of commercial photography include pictures taken for annual reports or informational brochures for businesses. Photographs of events such as fundraisers or parties might be included in an annual report, as well as pictures of personnel, both candids and posed portraits. Annual reports are distributed to both employees and shareholders, so it is important to reflect the quality of your business as well as show the personal element.

Informational brochures are published by many non-profit as well as private businesses. Universities and colleges, for example have to make a strong impression based on their packages of printed material. Photographic images are a significant part of this package, as prospective students receive any number of brochures and have to make their initial decisions based on what they read and see. Professional photography capturing architectural and landscape elements as well as shots of students and activities will make your college look its most appealing.

If you are looking for a professional photography studio or artist in your area, the Internet will be a most helpful tool. You should be able to view the portfolios of photographers you are considering online in order to narrow down your search. From novelty images, glamour shots, pet photography or pinhole photographs to classic portraits and black and white art prints, you should be able to find a photographer whose work can meet your needs.


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