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Stock Photography

Written by Jessica Duquette
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Visual Appeal

Stock photography can loan credibility to your marketing initiative. By putting images to an idea, prospects are more likely to believe your message. Without images and photographs, your efforts may go unnoticed.

A spa owner hires a graphic design firm to promote the grand opening of a new location. Neighborhood women already have several salons and spas to choose from so differentiating this business from the rest is crucial to realize success. Flyers and coupons will be sent out to local women, but what should they look like?

Earn Credibility

A direct mail campaign without stock photography has little credibility and even less appeal. Words on paper (unless they say "FREE") will not attract swarms of customers. As a spa owner you want prospects to visualize the benefits of your services.

Stock photography images depicting massages, facials, and youthful and vibrant skin are just some of the ways you can convince someone to test out a new business. While stock photos and graphic design may seem like a luxury expense, the result of not investing in these tools will cost you far more money in the long run.

Where Do You Look for Stock Photography?

Finding the right photos can be very time consuming. There are many businesses that allow you to browse through an extensive online inventory of images. If you can spare an hour or so clicking endless through photos, this may be the best option for you.

If on the other hand, you can't find an extra five minutes in the day to spend on internet surfing, consider outsourcing the task. There are experienced professionals that can locate your images in a fraction of the time. These people have a great understanding of visual effects and how certain stock photography appeals to specific audiences.

More Bang for Your Buck

Purchasing one image every now and then may not seem like a large investment. If you find yourself purchasing stock images on a regular basis, you may want to consider other options. Graphic design firms and many corporate marketing departments opt for image libraries.

A library is a CD of related images. If you need images portraying the digital age you can purchase a group of photos for one flat rate. Often times you'll find that this purchase will give you twenty or more related images for the price of one, making this an obvious investment.

Heed this Warning

Before you send your new brochure to the printer, be sure to read the fine print on your stock photography purchase. If you aren't aware of the difference between royalty-free and rights managed, do not buy an image without reading the rest of this site. It could save you hundreds of dollars.


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