Menu Sales

Written by Jen Nichol
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Menu sales is a new and exciting way to present finance and insurance options to automotive customers, This method of offering all products to all customers, all the time, protects the dealer from litigation and hassle. Customers who feel that you are being up front with them, will be staunchly loyal, as they send in friends, relatives, and coworkers. Customers and finance and insurance professionals alike prefer menu selling to more traditional step-selling methods.

Menu sales also contributes to faster finance and insurance processing; instead of upwards of an hour spent in financing the client can be in and out in a matter of minutes. This frees up your resources for a more streamlined, efficient staff and sales force. Customers love quick financing; in fact, the traditional, lengthy finance and insurance process has actually kept customers away from car buying!

Menu Sales Make Sense!

Menu selling offers the client a menu of finance and insurance options, which consists of several packages from which they can choose. When presented with all of the choices, it's surprising how many of the clients opt for the premium packages. Consumers want choice and control, and menu selling gives them what they need to be happy and satisfied, while protecting the dealer.

Menu sales satisfies legalities and offers full disclosure without hidden costs. Finance and insurance doesn't have to be a painful tug-of-war anymore. The new sales finance model for auto dealer finance is good for both dealer and client, creating a sense of trust and loyalty on both sides.


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