Geox Shoes

Written by Jill Morrison
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Geox shoes are designed to allow the foot to breathe while they are worn. Geox has a patented system that allows for the secretion of humidity from the inside to the outside of shoes. A micro-porous membrane on the insole and micro-holes in the rubber outsole allow for perspiration to escape from the inside of these shoes. This system minimizes over-heating and keeps feet much dryer than most other brands of casual shoes.

Development of Geox Shoes

Geox shoes were established as a company in the early 1990s by Mario Moretti Polegato. His designs have grown tremendously in popularity among Europeans since this time. Geox footwear is the second company to design breathable shoes with rubber-made outsoles. Rubber outsoles were first introduced in the late 1940s.

Mario Moretti Polegato seemed destined to run his family wine-making business in his younger years. However, while out for a run one day, he noticed that his comfortable shoes were also acting as uncomfortable heat chambers for his feet. After cutting a few small holes in the outsoles of his shoes, he was amazed at the temperature difference and comfort level of his feet. This moment inspired Polegato to enter the shoe designing business.

Polegato developed his breathable shoes in Italy with the help of a family-owned leather goods business. When his prototypes were rejected by many shoe-making companies, Polegato decided to create his own company. He designed, manufactured, and marketed his footwear and called it Geox. Today, Geox shoes are available in many different styles, including sneakers, moccasins, lace-up, boots, and classic designs for men and women.


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