The first aloha shirt companies began producing Hawaiian-themed shirts and apparel in the 1930s. At the time, shirts and other clothing capturing the unique spirit and character of the island paradise were popular. Partly as a reaction to the tough economic and social climate of the time, Hawaiian (or aloha) shirts became popular as they symbolized freedom and easy living for people whose lives contained anything but.

It has been over 70 years since the original aloha shirt companies produced their first floral, animal, and fruit print shirts and the popularity of this unique style has only increased over the last seven decades. There are now more aloha shirt companies than ever before, some producing extremely high quality clothing in a wide range of sizes and styles.

Today's Aloha Shirt Companies

The modern aloha shirt company is slightly different than its historic predecessor. Many aloha shirt companies do still maintain a presence in shopping malls and other places of business, but other Hawaiian shirt companies have shifted their tactics to adapt to modern demands. These aloha shirt companies have chosen to take advantage of the Internet as their primary business tool.

Rather than hiring, training, and maintaining sales staffs and paying the overhead expenses of operating multiple store locations, today's aloha shirt companies are primarily web-based. Customers can log on to the company's website and browse their selection. Customers can check prices, sizes, print designs, and availability right from the comfort of their own home or office. Some of the better aloha shirt companies even offer free shipping as an added convenience.