Jockey For Her

Written by Beth Hrusch
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Jockey for her is an offshoot of the Jockey line of underwear made for men, women and children. Since its beginnings in 1934, Jockey has been an innovator in the world of underwear and hosiery. Jockey was the first brand name under which the modern brief was marketed, and for many years, men enjoyed the new look and feel of the Y-front that made the Jockey name famous. Within a few years, it virtually replaced the long john and union suit.

Jockey For Her--The Fit Women Love

Jockey was sold solely to men until 1982, when the company launched its first line of underwear made exclusively for women. Jockey For Her was an instant success, quickly becoming a staple of women's wardrobes even to the present day. Through the years, designs have changed from basic briefs and T-shirts to the latest styles in high- and low-rise panties, camisoles and tank tops. All are designed with comfort in mind.

Fine combed cotton knits made Jockey a leader in the industry. Panties and bras are often made from this soft and breathable material. The hipster brief sits low on the hip and high at the leg for low-rise pants. Panties come in several cuts from string bikini to briefs for maximum coverage. Boy leg briefs imitate men's boxers with a style that combines panties and boxers for seamless coverage.

Jockey for her is an industry leader in comfortable women's underwear. A full line of cotton undergarments for every size and coverage preference make Jockey the choice of millions of women around the world. Jockey is made to fit a woman's body, to move with it and be comfortable all day long.


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