Corporate University

Written by Jeremy Horelick
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Business owners and IT wizards frequently refer to a company's major online resources as a corporate university. The reason for this is that, like regular universities, internet-based management and tutorial solutions are compendiums of knowledge and information. Just as students can borrow books, tapes, or DVDs from their university libraries, so too can workers find tips, suggestions, and other resources through their corporate universities.

A new worker might not know how to deal with a particularly intractable problem related to order fulfillment or tracking. Rather than wait for the following day to arrange a time to speak with someone about it, he or she can visit the company's central database or FAQ page for answers. There, that same employee might find information on everything from product specs and prices to dress code and overtime policies, just to name a few possibilities.

The Benefit of Corporate Universities for Customers

If your best customers do their business online and at off hours, furnishing them with a corporate university of their own is a smart move. A distributor of your flagship product might decide to place an order for 10,000 units in the middle of the night, as this is when many people receive their most inspired ideas. As such, that distributor is unlikely to find the customer service that he or she has come to expect--at least not at that hour.

By making the information of your corporate university publicly viewable, you open your doors for business 24/7. If you have reservations about making sensitive data readily available online, you can always structure your corporate university with progressively higher levels of privacy protection. That way, you can make sure your valued customers have access to the pages they need while your less-valuable ones only see what you want them to see.

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