Executive Coaching

Written by Linda Alexander
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Executive coaching is a process that helps managers deal with the increasing pressures of a fast-changing business world. Coaching takes different forms depending on the people involved and the issues they are dealing with. Each program is tailored to the individual, depending on goals and the desired results. It can help executives gain better confidence, improve their decision-making skills, or bring out their creativity.

Executive coaching has been in existence for a number of years, but has recently seen phenomenal growth. The reasons for this include the after-effects of downsizing in the 1990s. Let's face it; it's lonely at the top to begin with and with fewer people around, senior managers welcome support from someone outside their work environments.

Another reason is the increased demand for managers to have important skills not taught in business school, soft skills like people skills and self-development. Executive coaching is done in short sessions, scheduled around other daily activities. Instead of attending whole day or multi-day seminars, managers can be coached in shorter sessions, fitting it in with other commitments.

The Executive Coaching Process

Coaching is an interactive process that helps people develop their skills and reach their full potential. It doesn't need to be done in one day like a seminar. Coaching is almost always work-related, and is a short-term, limited time process that can be done many times throughout a career. It is action-oriented and goal-specific.

It's important to realize that executive coaching is not another management fad or buzzword. It's not just for people who don't perform well, either. Personal development is an ongoing process that needs attention.

In order to stay current with changing trends in business, keep up with all of the competition and technological changes, companies need to make the best use of their resources. Upgrading computer systems or implementing mass-marketing training for everyone is not enough. One on one executive coaching, helping people realize their full potential in their leadership roles, is key.

What Executive Coaching Is Not

Coaching is not about giving advice or counseling. It is a process of guiding and inspiring, allowing people to reflect, and challenging their thoughts and beliefs. The more responsibilities people have, the more stress they face, and the lonelier they get, increasing the need for coaching.

This form of custom-tailored learning helps busy executives in many ways. It gives them someone outside of their work environment to talk to honestly, whom they can trust. It helps them know their goals and direction and improve their performance. Executive coaching gives them feedback on how they are performing, and finally, it can relieve some stress.


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