Corporate Gift Programs

Written by Diane Sievert
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Corporate gift programs have been instituted in businesses the world over because business owners know that a gesture such as giving a gift can provide a positive change in their corporate atmosphere. After all, everyone appreciates a thoughtful or practical gift and employees and customers are no exception. However, you may want to do some research before you commit to a particular rewards system as there are a lot of options available and each of these corporate gift programs has its individual pros and cons.

Know Your Corporate Gift Programs

Corporate gift programs come in many shapes and sizes so you're bound to find a program that's right for you. Some programs are better if you need some sales incentives while others may be better for employee recognition. It also depends on whom you're giving gifts to and why.

A one-time gift order catalog is the simplest kind of gift program. These catalogs feature numerous gifts in various value categories and the recipient is allowed to choose whatever gift he or she most desires from the category of your choosing. This kind of gift program is best for recognition awards that don't come along too often, i.e., reaching retirement, top salesperson of the year, etc.

If your purpose in giving gifts is to offer incentives, you may want a more continuous kind of program. A point system is probably the best form of an ongoing incentive program; basically, employees and customers earn points, which can then be redeemed for gifts, and the more points an employee or customer earns, the nicer the gift he or she can pick. The only downside to this kind of program is that it can take a fair amount of time to design and implement, especially if you don't utilize the Internet.


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