Customer Appreciation Gifts

Written by Diane Sievert
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Customer appreciation gifts are a valuable sales ploy any business can use to keep its clientele satisfied. Nothing shows your customers how much you care like a high quality and practical gift. The business that gives gifts is not only going to keep its clients happy, but it's going to attract new clients as well.

How to Use Customer Appreciation Gifts

There are a couple of options when it comes to using customer appreciation gifts. The first option is to be upfront and make the gift an incentive from the start. The idea goes a little something like this: "Buy our product and get this lovely gift absolutely free!"

This is a fairly common sales tactic and it has proven to be quite successful depending on the target audience. It is not, however, foolproof; a certain category of customers is turned off by the "free gift" promotion and may even find it insulting. Luckily there are other options.

If you're dealing with high-end customers who are business savvy, they may not respond positively to the "free gift" promotion discussed above. The way to use customer appreciation gifts with this crowd is to throw the gift in after the deal or purchase has been made. At this point, the gift will appear to be a gesture of appreciation rather than a tacky sales ploy.


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