Business Development Plans

Written by James Lyons
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In the mid-1990s, business development plans were overlooked and the dot-comers were riding the Internet wave. Venture capitalists were throwing money at Silicon Valley babies because everyone was falling in love with the Internet. This phenomenon was expected to replace everything--travel agencies, grocery stores, department stores, movie rental stores, bookstores, everything.

People with Internet access could fully sustain themselves without ever leaving their homes. Life would become more convenient. Well, we all know what happened in the late 1990s. The dot-com companies started folding one by one and billions of dollars were lost by stockholders and other investors. Many analysts assert that many of these companies could have survived the recession had they written business development plans.

Business Development Plans Maintain Momentum

Momentum is a difficult thing to sustain. A business plan can help create and sustain momentum. When a company knows exactly who to target and how to target them, the rest of the chips start falling into place. The business starts to evolve, gain momentum, and turn a profit. Then things inevitably plateau at some point

Business development plans can help small businesses get off their plateaus. When things are going well, people tend to put things on auto-pilot and enjoy the ride. However, at some point, more competition will enter the market and sales will eventually take a hit. A solid plan allows management and owners to look back at what gave them momentum and re-implement what worked. It helps them reconnect with their targeted demographics.

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