Business Plan Preparation

Written by James Lyons
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Business plan preparation is as important if not more important than the actual writing of the business plan. Before you put together your business plan you should take some things into consideration. There are some questions you and your business partners should answer before a plan is produced. Once you have answered these questions, you are one step closer to actually writing the business plan.

First of all, you need to really iron down the product or service your company offers. Many business owners actually fail to do this during the business plan preparation phase. You must be specific with this question. What needs does your product or service fill? How is it different from other products that might fill the same needs? Again, you must be specific.

More Business Plan Preparation Questions

Second, you need to determine who your customers are. Many companies want to take the shotgun approach and target everyone, hoping enough customers will come along and buy the product. In today's business world, companies have to be specific about who they are going after. Different demographics have very different things that propel them to buy. Senior citizens have no interest in buying skateboards, unless it's a gift.

Finally, how do you plan to reach your customers and how will you pay for everything? Some aspiring business owners have a great business idea but bad credit is holding them back. They never even enter the business plan preparation phase because they believe financing isn't possible. Having a thorough, specific business plan can help people overcome bad credit.


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