Marketing Plan Outlines

Written by James Lyons
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A marketing plan outlines all the essential things your business needs to do in order to be a successful company. While the concept is simple, the process of putting together a marketing plan requires a great deal of expertise. This isn't something you should teach yourself. I don't recommend buying a book or taking a class at the local junior college. Leave this job to a professional.

If your marketing plan outlines you target audience in a very specific way, then you probably have a good marketing plan. The reason I'm focused on pinpointing a target market is because it makes approaches for designing, pricing, distributing, promoting, positioning and improving your product, service or idea easier, more effective, and more cost-effective. Your marketing plan should reveal who your customers are and/or will be.

A Marketing Plan Outlines Success

Your business needs a plan of attack just like a field general needs a plan of attack. Customers won't magically find your product. They need to relate to it and have a reason to buy it. A marketing plan outlines the desires and needs of your potential customers. It might also reveal what magazines they read, what radio stations they listen to, and what television shows they watch.

Knowing this information then helps you reach them. You now know where to advertise to reach your target market. You should also know what to communicate. Knowing what benefits and uses your possible customers look for in a product or service then enables your company to effectively communicate with your potential customers. Your marketing plan is you ticket to profit-land.


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