Small Business Marketing Plans

Written by James Lyons
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Small business marketing plans help small business owners identify and pursue their target markets. If you currently run a small business or would like to open a small business, you need to ask yourself if you know what your target market is. Successful businesses that maintain profitability usually know the answer to this question. Focusing solely on product or profit can lead to problems.

The so-called "shotgun approach" died out a long time ago. The shotgun approach is fairly self-explanatory. Companies literally targeted everyone in the market. They wanted their products to be purchased by all consumers. The larger corporations often gained loyal customers in many different demographic segments. However, as time went by, more and more businesses entered the market and competition forced companies to target specific groups.

Small Business Marketing Plans and Target Marketing

Small businesses cannot afford to employ a shotgun approach when it comes to marketing their products and/or services. They simply don't have the money to effectively reach everyone. A teenager and a senior citizen respond to different things and have drastically different priorities in life. Small business marketing plans help identify the market that will respond best to your product.

Additionally, small business marketing plans help small businesses learn why certain market segments would be interested in your product or service. Knowing this will enable you to develop an implementation strategy. Information is worthless if you can't use it. Once you know who your customers are, you need to figure out how to reach them. Your marketing plan should delve into that issue.


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