Small Business Marketing Resources

Written by James Lyons
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Your small business marketing resources will help you and your business penetrate your target market and even find new customers. The Internet has rapidly become one of the most widely used marketing resources. The reasons are apparent. The Internet provides small businesses with a forum to not only sell their products and services, but a venue to advertise their products and services 24 hours a day.

The Internet is an opportunity to have a business that runs 24 hours a day, seven days a week. This is unique and compelling. In the past, if you wanted to sell books 24 hours a day you would have to hire employees to run and maintain the store during all those hours. This was costly. Now businesses can set up websites that allow their customers to buy their products or solicit their services whenever they want.

The Internet Changes Small Business Marketing Resources

The Internet is changing everything. It has literally become another utility in the home, joining gas, electricity, water, and telephone service. Everyone has to have the Internet. For businesses, the Internet is a relatively inexpensive way to run and promote a business. It's giving small businesses a chance to compete in a global market. There are boot companies based in Texas that export thousands of boots every year to customers in Italy.

With the Internet, small businesses can now think large. They can think global and a good business plan will address these small business marketing resources. Many small businesses don't know how to exploit these small business marketing resources and miss huge opportunities. Companies literally double and triple their revenues in a month when they discover how to fully exploit the Internet.


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