Call Center Mortgage Leads

Written by Elisabeth Forsythe
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Telemarketing has had great success in selling all kinds of goods and services. So much so, in fact, that by 1999, 150 billion dollars’ worth had been sold over the phone in the United States. This includes that most important American purchase--the home. Telemarketers have been utilizing the latest technology to generate and approach thousands of mortgage leads every day.

Predictive dialer software can help turn more call center mortgage leads into current customers. The mortgage business is extremely competitive. With rates dropping, there are many people out there interested in either buying their first home, or refinancing a current mortgage. Predictive dialer software keeps more agents on the phone with more leads using a simple principle: they “predict” that a certain percentage of calls won’t go through, so they automatically dial more numbers than there are agents.

There are a lot of people who may be interested in a new mortgage, but are nervous about going to a bank. Credit problems or a lack of a down payment may keep them from fully investigating the situation. Or they may not have the time. For these prospects, the convenience of getting information over the phone is key. They can be pre-approved in minutes, without having to leave the house.

Approach More Call Center Mortgage Leads

To successfully approach more call center mortgage leads, you need to get them on the phone. Many predictive dialer software systems are designed to randomly call leads that haven’t yet been contacted. If a prospect asks for a call back at a certain time, the appointment can be scheduled automatically. The opportunities are out there--take charge of your call center mortgage leads.


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