Ecommerce Services

Written by Andrew Kozlov
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E-commerce companies are sprouting up all over the globe. Indeed, some online analysts suggest that the American share of the e-commerce market will soon dwindle to less than one-third of the global market. This isn’t to suggest that domestic companies are not getting online--they're just not getting online as fast as are companies from developing nations, especially China and India.

E-commerce science is relatively new. However, in the few years since the advent of global online business, many lessons have been learned. First of all, given that technologies go in and out of vogue rapidly (usually within two to three years) it's generally foolish to invest too much in one technological platform. Secondly, futurists by and large are relatively good at predicting five year trends but poor at predicting what will happen 10 years down the line.

Strategies for Domestic E-Commerce Services

So how should these ideas impact your e-commerce strategy? The overriding lesson to be learned is that online businesses must be acutely aware of what's going on at the global level. If you're servicing a brick and mortar industry, you only really need to keep tabs on your brick and mortar competitors. However, if you're going global online, there are literally hundreds of thousands of companies who can compete for your business.

You certainly can't keep tabs on every one of these companies, so what should you do? One tactic is to specialize to the point where your number of competitors dwindles again. Another tactic is to merge with larger e-commerce businesses. Finally, you have the option of fighting a pitched battle with like-minded e-businesses and wrestling in the big leagues for market share.


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