Get The Most From Your Call Center Investment

Written by Elisabeth Forsythe
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Perhaps you're a new business, eager to approach fresh prospects and get your message out there. Or perhaps you're a company who has been around for awhile who wants to enhance your customer service. In any case, you've decided to install a call center, or maybe you've already set one up. Now your next question should be--how do you get the most from your call center investment?

The first step, of course, is to interview and hire the best telemarketers (or help center employees) you can find. They are the ones who are going to come in direct contact with your customer base. It's important to find people you'd feel comfortable with representing you and your products. And, of course, you want knowledgeable, persuasive individuals.

But once you hire these people, what do you want them to do for you? Do you really want them to dial numbers all day long, and be bogged down waiting for them to connect? After all, their purpose is to communicate your message and offer advice and information, correct? One great thing you can do to get the most from your call center investment is implement predictive dialer software.

Maximizing Your Call Center Investment

Predictive dialer software has been shown to increase the time an agent spends speaking to customers from 20 minutes per hour to nearly 50. That more than doubles your staff's usefulness--without increasing their salary or hiring more people. If you want to get the most out of your call center, give your employees the tools to succeed. If it sounds like a good option for your company, you can check out predictive dialer software online.

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