Telemarketing News

Written by Elisabeth Forsythe
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Telemarketing is big business these days--more and more companies are taking advantage of this direct marketing approach. It's easy to see why: it's less expensive than traditional advertising, and is extremely timely. If a company wants to sell a new product, all they need to do is write a script, pick some likely leads, and start dialing the phone. Read ahead--there's a lot of telemarketing news that could affect how you do business.

Businesses today know that telemarketing is effective: marketing and advertising companies in the United States spent 110.5 billion dollars on telemarketing campaigns in 1999. That's because by the end of the 20th century, the value of goods and services sold over the phone was estimated at 150 billion dollars in the U.S. Internationally, the figure jumps to an incredible 750 billion dollars.

Perhaps the biggest story in telemarketing news has been the success of predictive dialing. Unlike other automatic dialers, who only dial numbers when an agent is idle, predictive dialers "predict" when an agent will be available, and dials ahead. This creates less downtime, and can raise the time a telemarketer talks on the phone from only 20 minutes per hour to nearly 50.

Telemarketing News for the 21st Century

With these exciting new developments, it's clear that telemarketing will continue to be one of the most successful, cost-effective ways for companies to advertise. Especially since many businesses are taking the further step of creating web enabled call centers. Don't be left in the Stone Age--keep a lookout for more telemarketing news!

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