Display Ads

Written by Charles Peacock
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Bringing a product to market is a complex affair, and no matter how experienced you are you almost invariably leave something out of your initial plans. If you're still putting together your initial marketing plan, one thing you should think seriously about is designing some display ads. There's nothing worse than having a product ready to go, and no way to promote it at trade shows or on store shelves.

Designing Product Display Ads

One good thing about display ads is that they don't normally require a whole new design aesthetic. You'll want your display ads to match your product packaging (or any other advertising that you might be doing) to create a consistent, memorable look. This allows potential customers to easily identify your product when they're ready to make a purchase.

The in-store display is a common (and effective) type of product marketing. This type of display can range from as small as a 3x5 card placed on the shelf near your products to a large-format display that is placed at the end of the aisle (and that contains stacks of your products, ready to be bought). Regardless of the size of your display, you'll still want to stick to a consistent design for the reasons mentioned above.

If you're in the early stages of designing a marketing plan, it's a good idea to get a professional designer involved who can assist you in everything from product packaging to print and in-store advertisements. This will help you focus your budget towards the areas that you think are most important. It will also ensure that you'll end up with a strong, consistent campaign that will help you move products.

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