Packaging Design

Written by Charles Peacock
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It would be nice if the only factor in making a product successful was the quality of the product itself. Unfortunately, companies both large and small usually need to spend quite a bit of time and money on designing packaging and marketing campaigns to make their products attractive to potential customers. Consumers are so used to being marketed to, in fact, that in today's media-saturated world it's increasingly important to associate your products with strong, memorable images.

Improved Packaging Design Helps Sales

Even the most popular and trusted brands go through frequent packaging redesigns. You may have never noticed, but products like Coca Cola are constantly updating and changing their packaging. This is the best way to keep your brand fresh and desirable, even if you already have a strong customer base that keeps returning to your product.

In my opinion, the most important part of packaging and advertising design is a consistent look. Establishing a strong, memorable logo and color scheme for your product makes it immediately recognizable, whether it's seen on TV or on a store shelf. It's no coincidence that the most successful product brands almost always have an extremely recognizable brand identity that remains consistent through all forms of packaging and advertising.

Designing your product packaging means developing a good balance between several key elements. Product names and logos are extremely important, and should be featured prominently on all packaging. At the same time, you need to decide on how and where you're going to place things like instructions, ingredient lists and even special offers. Professional product designers have the skills and experience to help you balance all of these elements in creating a strong overall package design.


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