Tradeshow Displays

Written by Charles Peacock
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If you're planning on promoting your business at a trade fair, nothing will help you more than an attractive booth or table display. Trade shows are by definition crowded with all sorts of products and services vying for the attention of the show's other attendees. The best way to stand out (thereby making your product successful) is to put together a display that will lure in--and inform--your potential customers.

Varieties of Tradeshow Displays

The simplest and most common type of tradeshow display is a large-format version of your current product packaging or advertisements. This can be effective, but it is by no means going to surprise or wow potential customers. To do that, you need to think outside of the box and put together a display that really makes your product look special.

While it's not a good idea to rely on too much bombast in your display, a general rule is that the larger and brighter your display, the more effective it will be. Modern digital printing techniques actually make it easy (and affordable) to print out large-scale product photos and information sheets. These make a great background for your display booth because they can be simultaneously attractive and informative.

A great way to make your display really stand apart is to utilize some sort of multimedia presentation. This can be as simple as a small TV showing your best product commercials, and as complex as a digital projector projecting slideshows or animations onto a large screen behind your booth. In either case, it's important to make sure that all of your presentation materials are informative. Too much style with too little substance will draw customers in, but it will also quickly drive them away.

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