Evaluation Design Programs

Written by Nicholas Kamuda
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Consulting firms that offer business evaluations usually have comprehensive evaluation design programs for their employees. Since evaluation consulting is such a new field of study, and because it is so popular among businesses, it is important the consulting firms use as many resources as they can to stay abreast of new research. Particularly in the areas of survey design and workplace communication, evaluation design programs across the country must work to be at the forefront of reliable, accurate results.

The Role of Surveys in Evaluation Design Programs

The consultants who are involved in evaluation design programs generally work with learning to design effective business surveys. Surveys are the most common tool for gathering data in a business evaluation; they are short, able to be administered electronically, and allow employees to enter data that can be quickly tallied and analyzed. Surveys also present design challenges to consulting firms: an effective survey must be quick, unbiased, gather important data in a reliable way, and allow the employee to speak freely about workplace practices and corporate culture.

Evaluation design programs examine the structure of surveys in order to produce the most effective business surveys possible. In general, one important feature of a successful survey is that is has a specific business utility. By narrowing the scope of the project in this way, a number of goals for producing a successful survey are accomplished: irrelevant questions can be eliminated from the survey, and the duration and format of the project can be determined.

Many experts agree that good surveys only ask about observable behavior in the workplace, another measure that increases survey clarity and focus. Questions that relate to conjecture, prediction, and subjective opinion only cloud the data, and are potential causes of conflict. The evaluation should stay objective limiting the likelihood of litigation for unsubstantiated business decisions.


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