Strategic Planning

Written by Nicholas Kamuda
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While it is true that modern strategic planning must incorporate market research, test groups, and other assessments that help gauge the attitude of consumers, strategic planning for a business can also greatly be effected by the attitudes and performances of the employees of that business. As such, the decisions that form the basis of modern strategy for businesses often incorporate in-depth research not only from outside of the company but also from within the company. Many businesses use three different types of strategic planning tools to inform the decisions that they must make.

Three Tools of Strategic Planning

One primary strategic tool that companies use to develop job actions and business plans are employee performance evaluations. Performance evaluations measure the effectiveness of an employee within that employee's job description context. They help assess employee placement and draw links between individual employee performance and overall productivity and profitability.

Program assessments function like performance assessments for corporate interventions. Training programs, business equipment, and business procedures are common targets of program assessments. Many such assessments are performed over extended periods of time in order to gauge the effectiveness of subtle changes that are initiated along the way.

Employee surveys are another tool used in modern strategic planning. They allow analysts and corporate decision-makers to gauge the current corporate culture, gather employee opinions, and determine where change is necessary. Once all of the data from assessments and surveys is collected, updated business plans may be developed and launched.


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