4 Color Printing

Written by Amy Hall
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4 Color printing is the way to get the most brilliant and sharp graphics for your postcards, brochures, rack cards, and club flyers. In fact, opting for this type of full color printing will produce a product that looks impeccable and extremely professional. You may think that choosing this type of printing will cost bundles of money, but the truth is, 4 color printing can be downright affordable.

The process of 4 color printing involves a system where a color image is separated into four different color values by the use of filters and screens. Typically, this process is done digitally. The end result is a separation of 4 color images that when transferred to printing plates and printed out using the printing press with the colored inks, the original color image is reproduced. It is actually a little more involved than this, but the above description is a general overview of how it all works.

The best thing about 4 color printing is that the images look accurate, detailed, and the colors are vibrant. It is impossible to get the same effect from color photocopiers or inkjet printers. You can find samples of 4-color printing when you look in magazines such as Time, Life, and National Geographic.

4 Color Printing Is Affordable

All of this is actually affordable, and best of all, you can order your projects online, through highly experienced and reputable printers. Utilizing the convenience of the Web not only makes it easy to order your printable products, but can save you a bit of money in the process. Many online printers offer greatly discounted prices on items ordered in bulk, and the turn-around for such products is rather quick.

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