Auto Graphics

Written by Nicholas Kamuda
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Recently, there have been major improvements in the field of auto graphics that allow advertisers many advantages that were previously unheard of. Just a few years ago, the extent of vehicle-borne advertising was vinyl or plastic stickers that were applied to the flat areas of a vehicle. While this method does have a few advantages, it has been largely overtaken by a new auto graphics technology called digital vehicle wraps.

Digital vehicle wrapping has fast become a standard in advertising. It is used on everything from privately owned vehicles (such as high-profile company cars) to public transit systems. Recently, the Las Vegas monorail was successfully wrapped for the first time, giving the advertisers a catchy, edgy motion billboard that reached all of the Las Vegas downtown area.

Vehicle wrapping also gives advertisers and firms a unique opportunity to create custom graphics in a size and shape that is different every time. Unlike standard billboards, they can specifically select vehicles that match the personality of the ad campaign, enhancing the effectiveness of the ad. Since auto graphics are mobile, they can also reach a much wider audience with the same number of ads.

Sticker-Based Auto Graphics

Traditional sticker-based auto graphics advertising also has advantages, though. In some cases, vehicle wrapping may be cost-prohibitive, or may take too long to install. Also, for companies looking to outfit a small fleet of vehicles, using stickers allows them to create a standard graphic that can be mass produced quickly and easily. Non-professionals can also apply sticker-based graphics to the vehicles, which may save time and money.

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