Catalog Printing

Written by Anthony Tedesco
Bookmark and Share

Catalogs are the mainstay of many customer-based businesses. Catalogs provide a listing for all offered products as well as prices and shipping forms for delivery. Today's catalogs are a far cry from years past as printing techniques have made them more colorful while also dramatically decreasing the cost associated with mass producing them. This makes it possible for even the smallest business to enjoy increased revenue thanks to the availability of affordable catalogs.

Catalog Based Business

It is, and has been for some time, possible to run a business strictly through catalog sales. Spiegel continues to be catalog exclusive and, up until five years ago, so had Eddie Bauer. These two companies in particular have shown the power of the catalog as a sales medium. New businesses are following this model and offering their entire line of products strictly through a printed catalog.

The major benefit of running a catalog business is the lack of store front overhead. Your printed catalogs serve as your store, eliminating the need to hire sales associates or pay for leases and utilities. You can pay for the warehousing and a few package handlers and see a tremendous difference in profits. Best of all, you can offer your products at a lower price because of the reduced overhead. But this all hinges on the look and appeal of your catalog.

Having a catalog isn't enough. It needs to be attractive, informative and colorful. Fortunately, printing costs are a fraction of what they used to be. New computer printing options have made it possible to get high quality printing for a third of the price previous lithograph technologies permitted. This translates into a bigger catalog with more information than previously possible for the same price.


Bookmark and Share